Who and when
Client: Lacoste Footwear
Date: May 2014
What and why
In partnership with Universal Music, Lacoste rewarded music lovers with a chance to download 10 free songs to anyone that bought a pair of Lacoste shoes. These winners would also be part of a lucky draw to win VIP concert tickets and a meet & greet with John Newman in London.
The digital campaign strategically targeted audiences in relevant spaces through an exciting video, social media posts, web banners, radio spots and an entire Dubai Mall screen takeover.
PS: This was the first-time Universal Music outsourced and approved work from an agency. No big deal.