Who and when
Client: Mercedes-Benz Trucks MENA
Date: February 2016
What and why
The campaign aimed to draw attention to the various models within the range of Mercedes-Benz trucks, so we gave these starts their needed unrivaled introduction to the region.
In collaboration with iNORAMA Studios in Russian, we devised a campaign with visuals that surpassed the average heavy-duty vehicle communication norm. Our careful, intricate illustrations depicted the truck in their natural surroundings such as long-haul highways, rugged construction sites, and tight urban roads.