Mercedes-Benz Truck Range

Designing and developing a campaign for their varied portfolio.

Who and when
- Client: Mercedes-Benz Trucks, MENA
- Date: February 2016

What and why
The trucks with the Star need no introduction, but it doesn’t hurt to promote the unique and unrivalled range that Mercedes-Benz offers. That was the purpose of this campaign.

The campaign wanted to draw attention to the various models within its range without the dreary, hard-sell visuals. Hatch, in collaboration with iNORAMA Studios in Russia, designed, devised and developed a campaign with visuals that surpassed the average heavy duty vehicle norm.

The careful, intricate illustrations depicted the truck in their natural surroundings, be it a long-haul highway, rugged construction site or tight urban roads.