Who and when
Client: Sharjah Tourism
Date: June 2017
What and why
In an effort to create livelier summers in Sharjah, Sharjah Tourism required a brand-new platform to talk about the colorful happenings in the emirate. From there Sharjah Summers was born and required a full-fledged branding exercise.
We underwent a branding exercise that resulted in a unique and distinctive look to all applications. This resulted in an emblematic logo that led to a full brand guideline of ATL, BTL and online collaterals. The exercise also required a website for the brand and key visuals driven from a lifestyle-oriented photoshoot.