Who and when
Client: Sharjah Tourism
Date: March 2016
What and why
A home to celebrating succulent concepts in culinary, Sharjah Food Festival aimed to be the new destination of an inviting explosion of flavor creativity.
To launch the campaign, we devised a unique humanized key visual that incorporated culinary elements, both tools and ingredients, all centered around human elements. The campaign rolled out as an inviting video, digital banners and social media engagement.