Who and when
Client: Sharjah World Music Festival
Date: January 2017
What and why
Sharjah World Music Festival was founded on how enjoyable and moving music can be. How it’s an immersive experience for listeners. Returning for its 4th installment, the Festival needed a refreshed feel and vibe.
We created a contemporary logo as a graphical abbreviation of S and the Arabic ش (shin) of Sharjah. If you look closely you’ll see a musical note and sound waves too. This logo was then the basis of a full-fledged branding exercise along with collaterals like flyers, posters, social media posts and radio spots.