Who and when
Client: Mercedes-Benz Cars Middle East
Date: July 2017
What and why
To target a younger audience and increase sales of Mercedes-Benz Compact Cars, the brand needed an umbrella campaign to drive conversation at various touch-points.
To localize the platform, a digital campaign was rolled out with a bold call-to-action. This campaign saw a video leading the communication on the digital sphere and was supported by printable literature. This was accompanied by an activate in Dubai Design District at the Wasla Festival. The event also featured minimalistic t-shirt designs.