Who and when
Client: Mercedes-Benz Cars Middle East
Date: April 2018
What and why
The newly released GLC 63 S SUV and Coupé just entered the region and they needed the well-deserved attention. A digital campaign was launched with a focus on a leading video, banners and direct emailers. Print mediums were also utilized and saw an interactive flyer that featured the vehicle sound to entice audiences with the cars’ features.